For wedding and event florists, the best florist CRM is the one that goes from estimate to booked without you retyping anything: the couple's estimate, the lead, the proposal, the contract, the deposit, then the recipes and the flower order. Most florist software starts at the inquiry. I wanted one that starts before it.
I built Flowery, and I use it as a full time wedding florist. This is the list I hold any florist CRM to, mine included.
Why I left the software I used for 10 years
I was using the same floral software for 10 years, and I left. It didn't really change much, and the changes it did make weren't better. For years I asked for things like a chat board or a calculator, and what used to work was broken with no fixes. I heard the same thing from other florists on other platforms: the things that mattered most to them were ignored.
I was paying $275 a month for a platform that wasn't seamless and took too long. Couples wanted prices on my website. My estimates didn't flow into the rest of my process. So I built that too.
Already have a CRM? Does it go from estimate to booked seamlessly?
Florist software vs a florist CRM
"Florist software" covers three very different kinds of tools. Knowing which one you need saves you a lot of demos.
- Retail point of sale. Walk-in sales, wire orders, deliveries and a shop website. Great for a storefront, not built around weddings.
- Wedding and event florist software. Proposals, recipes, stem counts and order sheets for events.
- General client CRMs. Proposals, contracts and payments for any service business, with nothing florist-specific.
If most of your money comes from weddings and events, start with the second group.
What a wedding florist CRM has to do
In the order a wedding actually happens:
- Estimate. Couples can see what flowers cost on your website before they reach out. This is where most software stops short.
- Lead. The estimate lands in your CRM with their name, date, venue and exactly what they picked.
- Proposal. One click turns what they picked into a proposal in your brand, with photos and a description for each piece.
- Contract. Your terms, signed online, with a record of when they signed.
- Payment. The deposit books the date, the balance is split however you like, and you know who pays the card fees.
- Recipes and order sheets. What goes into each piece, and one combined order for the wholesaler.
- Your numbers. Booked revenue, booking rate, and whether you came in over or under on product.
- It works on a phone, for you and for the couple.
How Flowery does it
Couples price their wedding on your website with your real ranges. The estimate lands in Flowery, and one click makes it their proposal. From there: a contract signed by typing a name, the deposit and payments through your own Stripe, recipes and order sheets, send to my rep for wholesale orders, inventory, quick invoices, a chat board on the proposal, your calendar, and your numbers with spend targets. The extras stay off until you switch them on.
Flowery is for wedding and event florists. If you run a retail shop that needs a point of sale or wire orders, it is not built for that.
Why I care so much about the calculator
Because it changes who you build proposals for. Before my prices were on my website, couples came in with a gorgeous Pinterest board and a budget that did not match, and I did the proposal anyway. Now couples see the range first. I hover around a 90% booking rate, and I booked $202k in 10 weeks.
Your pricing isn't the problem. They just didn't know how much you cost. If you want to see what that looks like, try a real floral calculator in my post about it, or see the floral estimate calculator you can put on your own website.
Five questions to ask before you switch
- Can couples see prices on my website, and does that estimate become the proposal?
- Who pays the card fees, me or the couple, and how much? Look for this in the help pages, not just the pricing page.
- Is the price published? If you have to book a call to find out, ask what the price will be next year.
- Do recipes turn into one order for my wholesaler?
- Can I leave with my data? In Flowery, every lead downloads as a spreadsheet, any time.
Moving over? Your calculator goes live first, then you add the weddings you have already booked, and new couples start in Flowery. A free 30-minute setup call with me is there if you want it.
Put your prices on your website this week.
Flowery is the calculator plus everything after it: lead, proposal, contract, payments. Built by a working wedding florist.
Questions florists ask
What is the best CRM for wedding florists?
The one that carries a wedding from the first estimate to a paid booking without retyping anything, and fits the way you sell. If couples ask how much flowers cost before they inquire, choose software that shows prices on your own website and turns that estimate into the proposal. If you mostly sell retail and wire orders, a retail point of sale will fit better.
What is the difference between florist software and a florist CRM?
Florist software is the wide category, from retail point of sale and wire orders to wedding proposal tools. A florist CRM tracks couples and clients from inquiry to booking. Wedding and event florists need the CRM side plus florist pieces: recipes, stem counts and order sheets.
Can I use a general CRM as a florist?
Many florists start with a general client tool for proposals, contracts and payments. The gap is the flowers themselves: stem counts, recipes and wholesale order sheets usually end up in a separate spreadsheet.
Is there free florist software?
Most florist software offers a free trial. Flowery is free for 2 weeks with no card.
Do I have to take card payments through my florist CRM?
Not in Flowery. Take checks, Venmo, Zelle or bank transfers, record them in the wedding's payments, and you never pay the 1%. Card fees vary a lot between tools, so check who pays them, you or the couple.
Can I move my weddings from another platform?
Yes. In Flowery, start a blank proposal for each booked wedding, mark it as booked if it was signed somewhere else, and record what the couple has already paid. Your calculator comes first, and new couples start in Flowery from day one.
Put your prices on your website this week.
Flowery is the calculator plus everything after it: lead, proposal, contract, payments. Built by a working wedding florist.