A floral calculator lets couples add the pieces they are dreaming of, like a bridal bouquet, bridesmaid bouquets and centerpieces, and see an honest price range on your website before they ever inquire. Behind every range is the florist's own math: stems, product cost and markup.
I put one on my website and stopped doing proposals for couples who were never going to book. Below is a real one to try, how I set my ranges, the recipe math behind each piece, and how to put one on your own site.
Try a real floral calculator
This is my own calculator from my studio, Hydrangea Bloom, with my real prices for personal flowers and my 25% design, delivery, setup and labor fee. Add or take away pieces and watch the estimate change.
Dream it. Price it.
Add the pieces you are envisioning and watch your estimate bloom. Every couple’s day is different, so this is an honest starting range, not a quote.
My real prices. Tap + and watch it bloom.
That is the whole idea. A couple adds what they are envisioning, sees a range, and sends it to me. I get their name, date, venue and exactly what they built. They get their estimate in their inbox. Nobody had to fill out a long form or get on a call to find out we were never a fit.
Why I put my prices on my website
For years I did it the way most of us were taught. A couple fills out a form, we schedule a call, I build a proposal, and then I find out their budget. So many times a couple came in with a gorgeous Pinterest board and a $5,000 budget, and the sticker shock was massive. I don't blame them. How are you supposed to know how much flowers cost when it is your first wedding?
The biggest complaint I kept hearing was that couples had no idea how much flowers cost, and we were making them fill out forms and get on calls only to find out we were way out of their price range.
Your pricing isn't the problem. They just didn't know how much you cost.
I once watched a florist do 26 consults and book six, then blame couples for not knowing their budget. A proposal can take three hours. That is a lot of hours for six weddings.
Once my prices were on my website, the ghosting stopped, because it was never my work, it was the not knowing. Now I hover around a 90% booking rate, and I booked $202k in 10 weeks. I only build proposals for couples I know are going to book.
The order changes. Before the calculator: inquiry, call, proposal, then the budget talk. After: the couple sees the range first, so by the consult we are talking about their flowers, not their budget.
What a good floral calculator shows
A calculator is only useful if couples trust it and you can live with the numbers. These are the pieces that matter:
- Your real pieces, by section. Personal flowers, ceremony, reception, installations, rentals. Call things whatever you call them.
- A low and a high price for each piece. The low is your simplest version, the high is your fullest. Use the same number twice for a flat price, like boutonnieres.
- Quantities. Couples tap + and −. Typed quantities work too, for things like 18 centerpieces.
- Your fee, built in. Design, delivery, setup and labor as a percentage, a flat amount or a range, shown as its own line or hidden inside the total.
- Your minimum. If you don't take weddings under a certain amount, a short line shows when the estimate is under it.
- An honest label. It says estimate, not quote. Mine says it is "an honest starting range, not a quote."
- A way to send it to you. The estimate reaches you as a lead, with their details and what they picked.
- It works on a phone. That is where couples use it.
How to set your price ranges
I itemize each thing with a range of my average prices. Here is how to build yours without overthinking it.
- Pull your last 10 to 15 weddings. For each piece, note the lowest and highest you actually charged.
- Drop the outliers. That one $1,200 cascade is a custom quote, not your high.
- Set the low as your simplest version and the high as the fullest version you would happily make for that price.
- Keep flat items flat. Boutonnieres and corsages rarely need a range.
- Add your fee as its own line so couples see what design, delivery and setup cost.
- Check it against a real wedding. Build one of last season's weddings in your calculator. If the range doesn't hold that wedding, adjust.
Here is what that looks like with my own personal flowers:
| Piece | Each | Example quantity | Range |
|---|---|---|---|
| Bridal Bouquet | $275 – $375 | 1 | $275 – $375 |
| Bridesmaid Bouquets | $85 – $150 | 7 | $595 – $1,050 |
| Boutonnieres | $25 | 10 | $250 |
| Corsages | $45 | 4 | $180 |
| Design, delivery, setup & labor | 25% | $325 – $464 | |
| Estimated range | $1,625 – $2,319 |
The florist side: stems, cost and markup
Couples see the range. You need to know what each piece costs you to make, or the range is a guess. This is the recipe math, and it is where a floral calculator for florists earns its keep.
1. Write the recipe
List the stems in one piece and what each stem costs you. Here is a bridal bouquet recipe:
| Stem | Stems | Cost each | Cost |
|---|---|---|---|
| White O’Hara garden roses | 7 | $4.50 | $31.50 |
| Shimmer roses | 5 | $3.50 | $17.50 |
| Peach ranunculus | 6 | $2.00 | $12.00 |
| Blue delphinium | 3 | $3.00 | $9.00 |
| Green hydrangea | 2 | $4.00 | $8.00 |
| Tibet roses | 3 | $2.75 | $8.25 |
| Product cost | 26 | $86.25 |
2. Apply your markup
Multiply product cost by your markup to get the retail value of the flowers. At a 4x markup, $86.25 becomes $345.00. If you sell that bouquet for $375.00, you have $30.00 of room. If the retail number goes over your price, the recipe is too rich for the price, so swap a stem or raise the price.
3. Turn it around into a spend target
The same math works backwards for a whole wedding. Divide the flower subtotal by your markup and you get what you can spend on product. After you order, compare what you spent to that target and you know if you came in over or under.
In Flowery you type a recipe like a text, "7 white ohara, 5 shimmer roses, 6 peach ranunculus," and prices you have used before fill in. Add a cost the first time, like "3 tibet 2.75," and it is remembered. Each wedding shows your spend target from your markup. Literally 10 seconds a line item.
Two fears I hear from florists
"Won't showing prices scare couples away?"
It filters, and that is the point. Couples outside your range quietly self-select out instead of eating a consultation, and couples inside it arrive confident and ready to book. On my own site, transparency became the brand's biggest differentiator.
"Won't other florists copy my prices?"
They can already call your shop and ask. What publishing actually does is stop couples from guessing you are out of reach and quietly clicking away. Your prices are not what makes you hard to replace. Your work is.
Ways to add a floral calculator to your website
There are a few ways to show prices. Here is how they compare from a florist's side.
| Option | Couples see a live range | You get the lead with what they picked | Updates when you change prices | Effort |
|---|---|---|---|---|
| PDF price guide | No, they do the math | No | Re-export and re-upload | Low |
| "Starting at" prices on a page | No | No | Edit the page | Low |
| Quote form or questionnaire | No, they wait for you | Yes | Not needed | Low, then a lot of proposals |
| Spreadsheet or home-made calculator | Sometimes | Usually not | By hand | High |
| Flowery calculator | Yes | Yes, into your leads and your inbox | Yes, by itself within a minute | About 20 minutes once |
I built Flowery, so weigh that. I built it because the other options either left couples doing math or left me doing proposals.
Put one on your website in about 20 minutes
- Fill in your prices. Your pieces, your ranges, your minimum, your colors and fonts. No code.
- Paste one line on your website. Once. If someone else manages your site, send it to them. It takes about two minutes.
- Couples start pricing. Every estimate reaches you with their name, date, venue and what they built.
See how it works for your studio on the floral estimate calculator page. It works on Squarespace, Showit, Wix, WordPress and Shopify. And because it is Flowery, the estimate does not stop at your inbox. One click and it becomes the couple's proposal, then the contract, the deposit and the booking.
Put your prices on your website this week.
Flowery is the calculator plus everything after it: lead, proposal, contract, payments. Built by a working wedding florist.
Questions florists ask
How accurate is a floral calculator estimate?
It is a starting range, not a quote. Each piece has a low and a high price, so the range covers the simplest and the fullest version of what the couple picked. The real number comes in the proposal, after you know their colors, flowers and venue. In my experience the final proposal lands inside the range most of the time, because the range is built from my own average prices.
Will showing my prices scare couples away?
It filters, and that is the point. Couples outside your range quietly self-select out instead of eating a consultation, and couples inside it arrive confident and ready to book. On my own site, transparency became the brand's biggest differentiator.
Won't other florists just copy my prices?
They can already call your shop and ask. A competitor was never the thing standing between you and that number. What publishing actually does is stop couples from guessing you are out of reach and quietly clicking away. Your prices are not what makes you hard to replace. Your work is.
Should I show a price for every piece?
Show the pieces couples ask about most: bouquets, boutonnieres, corsages, centerpieces, ceremony pieces and installations. You can leave big custom work as a starting price, or as one line that says it is priced in the proposal. More pieces is fine. Flowery has no cap on items.
What about rentals, delivery and setup?
Put rentals in their own section so couples see them apart from flowers, and add your design, delivery, setup and labor fee as a percentage, a flat amount or a dollar range. You can choose whether the fee applies to flowers only, rentals only, or everything.
Does a floral calculator work on a phone?
It has to. Couples price their wedding at eleven at night on the couch, not at a desk. Flowery's steppers are sized for thumbs and everything stacks on a small screen.
Which website builders can I put it on?
Any website that allows custom code: Squarespace, Shopify, Wix, Showit, WordPress, and anything else with an embed or code block. No plugins.
Do I have to touch code?
Never. You fill in boxes, then paste one short line on your website, once. After that your calculator updates itself whenever you change a price.
Put your prices on your website this week.
Flowery is the calculator plus everything after it: lead, proposal, contract, payments. Built by a working wedding florist.