For wedding florists

The floral estimate calculator for your website.

Why a CRM starts with a calculator

Your pricing isn’t the problem. They just didn’t know how much you cost.

Plenty of CRMs. Only one starts before the inquiry. The calculator is the engine of your leads, and the real secret sauce. Couples estimate their dream floral cost on your website before reaching out, so by the consult we’re not talking about budgets. We’re talking about actual design.

90%I hover around a 90% booking rate.
$202kbooked in 10 weeks.

From there the CRM takes over. Lead, proposal, contract, payments, recipes and client communication, all in one place.

Hydrangea Bloom · Floral estimate

Dream it. Price it.

Add the pieces you are envisioning and watch your estimate bloom. Every couple’s day is different, so this is an honest starting range, not a quote.

Personal flowers
Floral subtotal
Design, delivery, setup & labor (25%)
Estimated range

My real prices. Tap + and watch it bloom.

Photo: Hayley Dolson Photography
Getting live

On your website in 20 minutes. Or we do it together.

  1. 1
    Fill in your pricesYour pieces, your ranges, your minimum, your colors and fonts. No code.
  2. 2
    Paste one line on your websiteOnce. If someone else manages your site, send it to them. It takes about two minutes.
  3. 3
    Couples start pricingEvery estimate reaches you with their name, date, venue and what they built.

Works on Squarespace, Showit, Wix, WordPress and Shopify.

Free setup call

Stuck? Share your screen and we'll set it up together.

Thirty minutes on Google Meet with me. Bring your price list, leave with your calculator on your website.

Book a setup call
With Allison, the florist who built it
Pick what works best

Three ways in. Your call.

Built, tested and proven by a working florist on a real luxury floral website. It pays for itself with one booking.

2 week free trial
Flowery
$99a month

The full system. The one meant for the perfect flow. Estimate, lead, proposal, contract, payments, recipes and client communication, in one place. It is Flowery.

  • The calculator, leads, proposals, contracts and payments
  • Recipes, send to my rep, quick invoices and inventory
  • Plus 1% of card payments taken through it
  • Never a setup fee
Start my 2 weeks free

Free for 2 weeks, no card. Then $99 a month.

Build it free
The calculator, monthly
$49a month

You want the calculator, maintenance free, with edits and analytics, but you’re not ready for a CRM or you already love the one you’re on.

  • Live on your site in 20 minutes
  • Change a price here, it changes on your site
  • Every estimate lands in your list
  • Analytics on what couples pick
Start free

Build it free, no card. Pay when it goes on your website. Cancel any time.

One payment
Just the calculator
$597once

You don’t want a subscription and you already love your current CRM. The calculator, hosted for you, yours forever.

  • Build it with a live preview, no coding
  • Every estimate in your leads list, with analytics
  • New features arrive on their own
  • Five free months of the full system included

One payment. No monthly fee, ever.

Questions first? Book a 30-minute walkthrough with me.

The questions I get most

Yes, you can change that.

Short answers to the things florists email me before they buy.

Rather just ask me? Book a 30-minute walkthrough.

How does the lead capture work?

Couples build their estimate, then choose to have it emailed to them. A copy comes to you with their name, wedding date, venue and exactly what they built, with the range in the subject line. It also lands in your leads list, and on the full system it becomes your proposal. Nothing to set up.

Are the prices mine? Can I rename things?

Every number, every item, every section. A low and a high, or the same number twice for a flat price. Call things whatever you call them. There is no cap on items.

Can I match my brand?

Your colors with the exact codes from your brand kit, any font on Google Fonts, your logo, your words. On the calculator and on every proposal a couple opens.

Do I have to touch code?

Never. You fill in boxes, then paste one short line on your website, once. After that your calculator updates itself whenever you change a price.

Which website builders does it work on?

Any website that allows custom code. Squarespace, Shopify, Wix, Showit, WordPress, and anything else with an embed or code block. No plugins.

I don’t manage my own website.

No problem. Set it up yourself, then send your designer or web person one short line to paste. It takes them about two minutes, and every change after that happens in Flowery.

Does it work on a phone?

Yes, and that’s where most couples will use it. They price their wedding at eleven at night on the couch, not at a desk. The steppers are sized for thumbs and everything stacks on a small screen. So does the proposal page.

Won’t showing prices scare couples away?

It filters, and that’s the point. Couples outside your range quietly self-select out instead of eating a consultation, and couples inside it arrive confident and ready to book. On my own site, transparency became the brand’s biggest differentiator.

Won’t other florists just copy my prices?

They can already call your shop and ask. A competitor was never the thing standing between you and that number. What publishing actually does is stop couples from guessing you’re out of reach and quietly clicking away. Your prices aren’t what makes you hard to replace. Your work is.

Is there a download?

No. Your calculator lives in Flowery, so there’s nothing to download, install or update. Change a price and your website changes with it, and new features show up on their own.

Ready when you are

Go get Flowery.

Get it? Flow, and flower. The calculator can be on your site in 20 minutes.

Want to see it first? Book a 30-minute walkthrough with me on Google Meet.

Allison, Hydrangea Bloom

Let’s get you started

Free for 2 weeks, no card. You will choose a password on the next page.