Terms of service

Last updated November 4, 2026

Plain words on purpose. If anything here is unclear, write to hello@flowery.co before you rely on it.

1. Who we are

Flowery is a software service for wedding florists, made and operated by Hydrangea Bloom, LLC, an Iowa company ("Flowery", "we", "us"). These terms are a contract between Flowery and the studio that opens an account ("you").

2. What Flowery does

Flowery gives a florist a pricing calculator and inquiry form for their website, a place to turn estimates into proposals, contracts that couples sign by typing a name, card payments through Stripe, and email to couples. Three plans exist: the Calculator plan, the CRM plan, and the Studio Kit, a downloadable calculator file. Prices and what each plan includes are shown at flowery.co and at checkout.

3. Your account

• You must be 18 or older and running a business to open an account.
• Keep your password private. Everything done through your sign-in is treated as done by you.
• One account is one studio. Ask us before sharing an account across businesses.
• Give us a working email address. We use it for receipts, sign-in help, and notices that matter.

4. Paying for Flowery

• Subscriptions bill monthly through Stripe and renew until you cancel. Cancel any time from Studio, Billing. Your plan stays on until the end of the month you paid for. Subscriptions and the full Flowery system are not eligible for refunds, in full or in part.
• The CRM plan also keeps 1% of each card payment a couple makes through Flowery. That fee is taken automatically by Stripe when the payment lands. Stripe's own processing fees are separate and set by Stripe.
• The lifetime calculator is a one-time purchase. If it isn’t the right fit, email us within 14 days of buying for a full refund; after that it is not eligible for a refund. See the refund policy.
• If a payment fails we will tell you by email and keep your account open for seven days so you can fix it. After that your calculator and proposals pause until the balance is paid.
• We may change prices with at least 30 days' notice by email. The new price applies at your next renewal after the notice.

5. Card payments from couples

Payments from couples go to your own Stripe account, which you open through Flowery and which is governed by Stripe's Connected Account Agreement. Flowery never holds couples' money and never sees card numbers. You are the merchant: refunds, disputes, taxes, and receipts for your couples are yours to handle, with Stripe's tools. Flowery's 1% and Stripe's fees are not refunded.

6. Your content and your couples' information

• What you put into Flowery stays yours: your prices, wording, photos, proposals, contract terms, and the details of your couples.
• You give us permission to store, display, and send that content only as needed to run the service for you, for example showing a proposal to the couple you sent it to, or emailing an estimate on your behalf.
• You are responsible for having the right to use what you upload, for example photos, and for telling your couples how you handle their information. Our privacy page explains what we do with it.
• Flowery sends email to couples from a flowery.co address with your studio's name on it, and replies go to you. Do not use it to send anything a couple did not ask for.

7. Contracts and signatures

Flowery records a typed name, the time, the signer's internet address and browser, and a frozen copy of what was signed. Many places treat this as a valid electronic signature, but whether a specific contract is enforceable depends on its wording and your local law. The contract terms are yours; we do not write them and we are not a party to them.

8. Fair use

Do not use Flowery to break the law, to send spam, to collect information about people who have not inquired with you, to copy the service, or to put a strain on it that interferes with other studios. We may suspend an account that does, after trying to reach you first unless the harm is immediate.

9. Leaving

You can close your account any time by emailing hello@flowery.co. Before you do, export your leads (Events, Export) and download any proposals you want to keep. Thirty days after closing, we delete your data from our live systems; backups clear within 90 days. Couples keep access to proposals they have already signed for the life of those links unless you ask us to remove them.

10. What we promise, and what we do not

• We work to keep Flowery available and your data safe, and we will tell you promptly if something goes wrong with your data.
• Flowery is provided as is. We do not promise it will be error-free or always available, and we are not responsible for estimates, proposals, or contracts you make with it, or for decisions you make based on its numbers.
• Our total responsibility to you for any claim related to Flowery is limited to what you paid us in the twelve months before the claim. We are not liable for lost profits or indirect losses. Some places do not allow these limits; where that is so, they apply only as far as the law allows.

11. Changes

We may update these terms. For changes that affect you in practice we will email you at least 14 days before they take effect. Using Flowery after that date means you accept them.

12. Law and disputes

These terms are governed by the laws of the State of Iowa. If we have a disagreement, we both agree to try to settle it by talking first. Anything that cannot be settled that way goes to the state or federal courts in Iowa.

13. Contact

Hydrangea Bloom, LLC, Tiffin, Iowa 52340. Email hello@flowery.co.